redirection (aka: goodbye Instagram)

I’m grieving.

It’s 2016 and we are travelling South East Asia for 6 months. We being my boyfriend and I. The one that I moved to Canada, bought a house and planned to start a family with. Only to realise that this life was not mine. The one I left 15 months later.

I could not run my business while on the road. The pace of our travels did not match my tolerance so I focused on the one thing I could: growing my Instagram following. I spent two hours every day posting the perfect photo and inspiring caption, following accounts, commenting, and responding.

That year my following grew from 2,000 to 10,000.

I’m grieving.

When we arrived in Canada on Christmas Eve 2016 I shifted my focus. From growing to nurturing my following. I concentrated on offering the things that earn me a living: online courses, cohorts and private clients.

The numbers continued to grow.

By 2019 my poetry posts received 300+ likes and shares and my Instagram account grew to 15,000.

I wanted to make a difference in the world through my words and art so badly. So much it ached. Instagram promised me virality. It promised me fame. It promised me wealth. None of those came. Not really.

It’s 2021 and everything is changing.

I’m grieving.

Instagram started to steal my voice. Slowly, quietly, it demanded I contort myself to fit its cold, calculated design. Every day, I twisted my words, my art, my very essence to please an algorithm that didn't know me. I was no longer creating. I was performing. For an audience I couldn't see. For a system that didn't care.

I started to lose followers. In flocks of hundreds. I felt disheartened, became complacent, lost my message and stopped sharing in the ways I had before.

I’m grieving.

It’s 2025 and time to grow differently.

Last Tuesday someone in Turkey hacked my account and tried to sell it back to me. They changed the name and told my followers they had bought it for 10k. But continued to try to get me to pay for it.

It was too late. The account was already too compromised.

I asked everyone I knew to report the account. Please do it too, if you can:

I’m grieving.

I’m done with Instagram. It’s a major loss to me and my business. And it’s a redirection away from Meta that has been a long time coming.

After losing my Instagram account, I feel raw. Exposed. Stripped of the digital skin I'd carefully crafted over years. And in this vulnerability, I see something shifting. Something real.

We're moving away from massive, soulless platforms. Away from numbers and likes and hollow connections. Now, it's about real people. Real communities. Small spaces where trust isn't a metric, but a feeling. Where a single meaningful conversation matters more than a thousand empty scrolls.

The fabric of social media is changing.

I’m grieving.

Despite everything. Despite the loss. Despite the grief. I'm still here. Still creating. Still inviting you into a space of genuine connection: my FREE Clarity Challenge.

The challenge started on Monday. But shifts don't follow a calendar. You can still join. Still show up. Still be part of something real.

Plus, it’s more than just a challenge – it's a movement towards more meaningful connections, both online and in life.