
Before I dive into today’s article, an important note, from me to you.
For the next ten days, I am inviting you into a conversation about transformation—the kind that is deep, sustainable, and truly liberating. I’ll be sharing insights, stories, and practices from ALIGNED, my 6-week program designed to help you take intentional action in your life and business. This program is the culmination of years of personal exploration and guiding others through the delicate process of inner shifts that lead to tangible change.
This work is profoundly important to me because I have lived and breathed it for years, testing its principles in my own life and witnessing its impact on the lives of those I’ve worked with. And nothing speaks to its power more than the experiences of past participants:
“One key takeaway from this course was identifying my limiting belief: ‘I have to do it like everyone else.’ Realizing this and choosing a different story feels incredibly freeing.”
“Having a group of people to get to know helped me feel like there was a community of like-minded individuals, offering support even as we worked on different areas of our lives.”
“I love the way you always include accountability and listening partners in your courses. It creates such valuable connections, and I’ve stayed in touch with past participants, supporting each other’s businesses and visions in truly special ways.”
“I took your course on money, and my entire life shifted within 2-3 months—that was crazy! I had been aware of my fears and beliefs for years but never found a way to let them go until I took your course. I am still mind-blown.”
The nemesis of running an international multi-timezone online business is finding the perfect time that covers as many parts of the world as possible. I’ve had a few Australians ask if I could change the ALIGNED ACTION cohort live calls to a more southern hemisphere-friendly time. If enough of you agree, I am more than happy to. Please vote here:
So much of what holds us back is invisible to us.
Our minds become intricate labyrinths of inherited narratives, subconscious fears, and well-worn patterns that shape our choices, often without our awareness.
This is why today, I want to talk to you about how to actually change your life — starting with the very thing that keeps you stuck: limiting beliefs.
It’s been five months since I moved to this little surf town on the Atlantic coast of Portugal. Five months of waking to the sound of waves rolling against the cliffs, of salt-drenched air that clings to my hair and skin, of slow mornings wrapped in mist and coffee and the promise of something unknown.
And yet, despite all this beauty — this wild, unpredictable, heart-expanding beauty — there have been moments when I have felt utterly, inexplicably stuck. As if something inside me was pressing against an invisible ceiling, a quiet resistance lurking beneath the surface.
It never fails to astonish me how I carry every part of myself wherever I go — every fear, every belief, every invisible boundary I have ever built.
In the past five months, I’ve found myself face to face with an unfamiliar stillness, a startling absence of the urge to chase something new. It lingers like a question I can’t quite answer, so foreign that I wonder if I’ve misplaced my ambition entirely.
I used to think that growth meant running toward something new — more freedom, more success, more peace.
But I’ve learned that the most important work isn’t in the external shifts, but in the quiet, often uncomfortable act of meeting yourself where you are and asking:
What is actually keeping me here?
I recently ran a free challenge to help you find clarity in your life — over 100 people joined (you can, too) — and the most common struggle you shared was this:
How do I uncover my limiting beliefs when I can’t even see them?
That’s the thing about the patterns that hold us back—they exist in the shadows, shaping our choices without us even realising it. It’s an inside job, and our limitations are often our biggest blind spots.
That’s exactly why I created Aligned —a deeply supportive, transformative space designed to help you move through those hidden limitations in a way that feels pragmatic, expansive, and fun. Because real change doesn’t have to be heavy—it can be meaningful, energizing, and deeply freeing.
Doors close in 10 days, and there are only 12 spots available per group.
Hit reply if you’re on the fence, or sign up here.
the simple process I use for shifting limiting beliefs
1. identify my current challenge
The first clue that I am operating from a limiting belief is the sensation of being stuck. That heavy, unmoving energy that tells you something isn’t working but doesn’t quite reveal why.
For me, in those first few months in Ericeira, I felt a deep-seated fear that no matter how much I expanded, I would always find myself circling back to the same struggles—uncertainty about what I was supposed to be doing, my business growth, and the question of whether I was truly doing enough.
It was familiar, frustrating, and maddeningly persistent.
I had to sit with it. To acknowledge it and feel it.
TIP 1: Instead of trying to bulldoze through it, pause. What’s the exact problem? Name it. Be as precise as possible. The more clarity you bring, the more power you have over it.
2. taking ownership without shame
What I discovered was that, after years and years of living the life I had dreamed of, my dreams had run dry.
I was out of alignment with who I am, and what I wanted because I didn’t believe I was worthy of having big dreams anymore. I discovered that I am someone with enormous desires. Desires that I had squashed.
Career-wise, I blamed the algorithm (it’s changed so much!), the economy (people are spending less!).
And then! My 12k Instagram account was hacked and then stolen from me. A decade of work, gone overnight!
But the truth? None of that was the real reason I felt stuck.
The real reason was that I was clinging to old stories about my worth and ability, stories that whispered: You have to work harder to deserve more. You have to struggle for this to count.
Taking ownership didn’t mean blaming myself. It meant acknowledging that if I was the one unconsciously building these walls, I was also the one who could tear them down.
TIP 2: Here’s where it gets tender: can you take full responsibility for your current reality—without shame, without self-punishment? Can you look at the patterns that have led you here with compassion, rather than criticism?
3. seeing the invitation for growth
I know — even though, like all of us, I often need to be reminded — that my biggest frustrations are signposts pointing me toward the exact lesson I need. The solution is always to lean in and ask: What is this here to show me?
The moment I did, things shifted. I saw how my limiting beliefs weren’t just abstract ideas—they were running the show. Success requires struggle. Ease is irresponsible. If you slow down, you’ll fall behind. And I realised: these weren’t truths.
They were choices.
TIP 3: The blindspots are the areas in life we are not in alignment with because we have limiting beliefs around them. Your mind is powerful. It will always find evidence for what you believe. The good news? You get to decide what to believe next.
4. embrace the ripple effect
I am going through growing pangs. This is an opportunity to build something even stronger. It’s a painful shift, but these moments create space for new approaches that end up being more aligned.
I am valuing myself and my work in ways that I should have a long time ago, but did not, because I did not believe I was enough. This shows me that my external reality was only ever reflecting what I believed to be true about myself.
TIP 4: When you start dismantling the old stories, your life shifts in ways you can’t yet see. The work you put in today—challenging your beliefs, choosing different thoughts, moving from a place of trust instead of fear—will show up in unexpected ways. New opportunities. Conversations that change everything. A lightness you can’t explain.
This morning I woke up, warm after many cold nights, my hair stuck to my face.
It’s one of those mornings where everything feels a little lopsided.
My soy milk has curdled so I can’t make myself a matcha and have to settle for a herbal tea. My dentist appointment is cancelled because the dentist is ill. I am relieved because I don’t feel like walking the 20 minutes in the torrential downpour anyway. I journal.
Your life is always responding to you. And if you want something different, you don’t have to work harder, force it, or prove yourself. You just have to start believing a new story — and living from it as if it were already true.
I am learning, awkwardly, how to embody the new version of myself that I am becoming. Anticipation builds alongside the next steps life is revealing to me.
TIP 5: What makes this process so transformative is that it moves us from feeling powerless to feeling deeply, profoundly capable. When you stop trying to change everything outside of you and instead start working on what’s within, everything shifts.
If you’re considering joining me for either ALIGNED OFFER (business-focused) or ALIGNED ACTION (life-focused), now is the time. Doors close in 10 days, and there are only 12 spots available per group.
If you’re unsure, reply to this email — I’m happy to help you decide.